2 UNLIMITED - MUSIC WEEK FEATURE - December 1992

Chapter 10 (page 79)
The reproduction of the Music Week feature is almost illegible so here it is:
"Sharp End specialises in mainstream pop music, so he rave instrumental track "Get Ready For This" by 2 Unlimited on PWL Continental, represented something of a challenge. However, the company bellied that, although they were primarily a rave band, 2 Unlimited had an unusually striking and accessible image and the record had strong crossover potential. Together with Phil France of PWL's own company Black Diamond, Sharp End's Robert Lemon and Ron McCreight, formulated a carefully thought out promotion plan. France concentrated on the Mecca/First Leisure DJs bringing in the Manchester based independent club promotion company Reactor to work the rave scene. As PWL was not known for its club music, they worked entirely with white labels and within two weeks of their mailout, Get Rady For This was riding high in the club charts. Realising that achieving daytime airplay might be difficult, Sharp End took the less obvious route of promoting the single to radio DJs and TV producers by stressing its potential as exciting background music. Capital Radio's Pat Sharp started to use it for links in his programme and BBC's Sportsnight also put the track behind action films, particularly football. Other TV programmes including Motormouth , Saint & Greavies and LWT'S coverage of American footabll, also picked it up and it started to received plays on Radio One - primarily on the Breakfast Show.

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